New corporate identity
An important aspect on the agenda of the meeting with our partners of the EMOP group (European Month of Photography) on March 17th in Bratislava ( House of Central European Photography ) was a strategic one. We were seeking for a better harmonization of the communication strategies of eight cities hosting a festival on photography. The proposals made by the Naroska design Berlin – working for our partner Kulturprojekte Berlin – have been adopted by all cities. Thus, in September 2016 Berlin, Bratislava, Budapest, Vienna will adopt a similar design for posters, catalogues and website. The new logo – which will be the same for all the festivals – will be placed next to the logo specific to each festival. Indeed, despite the need to show more coherence, it was not our intend to eliminate the characteristics of each city; some are organizing a festival for 25 years and more. Our aim was primarily to provide a better readability of photo festivals in Europe and to see the connections that are made between the various cities that work together now for 10 years.
There are some concerns: the Paris Photo Festival recently shifted its festival from November to spring 2017 and changed its name. We are therefore not sure how Paris will be able to adopt the proposals to the group as their own redesign was decided some months ago already. We’ll see.